We stand out from our competition

by serving the need of a pure marketing data lake for Brands

Data Apps

Answer your own questions yourself. Get a pulse of your business and understand what is changing and why.

Pre-Built Dashboards​

Answer your own questions yourself. Get a pulse of your business and understand what is changing and why.

Pre-Built Templates

Connect your data and get all your dashboards in minutes. No data scientist or data analyst needed.

Brands must sync with consumer decision journeys

Brands that synchronize data across consumer decision journeys will win the trust, the money from consumers and create long term value.

how
How?

consumers get information?

where
Where?

consumers purchase?

what
What?

consumers purchase ?

how-1
How?

consumers experience?

Customer 360 – Solutions and Outcomes

  Build dynamic customer profiles and audiences

  • Behaviours
  • Traits
  • Intent Signals

  Know your customer in a privacy-first way

  • Consented data collection
  • Activation for privacy-first personalization across channels

  Discover new engagement opportunities

  • Response Modelling
  • Consumer Preferences

Full Funnel Marketing

Performance Branding

  • End to end funnel creation
  • Unified metrics to track true conversions and drops
  • Branding and Performance teams on one page

Attribution

  • Next gen attribution based on server side tracking
  • Multichannel data and attribution models

Anonymous user segmentation

  • Next gen attribution based on server side tracking
  • Multichannel data and attribution models

Design of experiments

  • Test and learn – product, channel, time, offer
  • Response modelling

Audience Engine

Audience scoring on conversion probabilities

  • Funnel propensity
  • Multilevel profiling

Geotargeting

  • Integrate consumers’ demographics and life moments for richer personalization

Basket analysis

  • Basket choice habits used for mapping consumers to different product categories

Community clustering

  • Group consumers on similar brand interaction behaviour

OmniChannel

Centralized decision hub

  • Near real time stimulus to the consumer

Consumer history

  • Merge complete history of an individual

Orchestrate consumer actions

  • Personalized communication across destinations

Measurement

Behavioral, Transactional and Demographic attributes

Most Valuable customer scores

Propensity scores

Causality and deep dive

  1. Track important changes across critical metrics
  2. Factors influencing customer purchasing behaviours
  3. Factors that drive changes in volume/revenue
  4. Understand variance in revenue forecasts
  5. Pinpoint their biggest drivers of growth
  6. Uncover how new product features impact user behaviour

Trusted by brands all around the world

Listen to our Customers

It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about

Shams W.Pawel Founder & CEO of XpeedStudio

It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about

Shams W.Pawel Founder & CEO of XpeedStudio

It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about

Shams W.Pawel Founder & CEO of XpeedStudio